In today's world, organizations of every kind - not only business but also government agencies, cultural institutions, and not-for-profit groups - are experiencing huge difficulties in attracting and retaining clients.
Competition is intensifying, consumers are becoming more and demanding, and old ways of creating customer loyalty have lost much of their impact.
And with the communications media becoming ever more interactive and fragmented, it is becoming harder and harder for organizations to convey a strong and convincing message to the general public.
In this difficult environment, offering a good product or a useful service is no longer enough.
Today's consumers are looking for something more - relationship with an organization that will truly enrich their lives.
As a result, organizations are discovering that the only sure way to establish strong and lasting connections with their clients or customers is by providing them with experiences that are unique, memorable, delightful, comfortable, and deeply rewarding.
And this is exactly what the best hoteliers have always specialized in doing.
Today's consumers are looking for something more - relationship with an organization that will truly enrich their lives.
As a result, organizations are discovering that the only sure way to establish strong and lasting connections with their clients or customers is by providing them with experiences that are unique, memorable, delightful, comfortable, and deeply rewarding.
And this is exactly what the best hoteliers have always specialized in doing.
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